BreakOut West – Teaser Poster

Client: Lush Plush/BreakOut West

Quinn Best and I had a photoshoot with some friends, Kate and Matt, last fall as there were folks preparing to announce the BreakOut West festival to use for some marketing for the upcoming festival. Here is a poster I created, there is an ad similar in nature being run in the 2010 Kelowna Activity Guide.

Hauntology

Hauntology is an idea within the philosophy of history introduced by Jacques Derrida in his 1993 work Spectres of Marx. The word, a portmanteau of haunt and ology, and a near-homophone to ontology in Derrida’s native French, deals with “the paradoxical state of the spectre, which is neither being nor non-being”, according to a professor at RMIT University.

The idea suggests that the present exists only with respect to the past, and that society after the end of history will begin to orient itself towards ideas and aesthetics that are thought of as rustic, bizarre or “old-timey”; that is, towards the “ghost” of the past. In this, it is has some similarity with the cyberpunk literary movement. Derrida holds that because of this intellectual realignment, the end of history will be unsatisfactory and untenable.

The name and concept fundamentally come from Marx’s assertion that a “spectre is haunting Europe, the spectre of communism.” Derrida holds that the spirit of Karl Marx is even more relevant after the fall of the Berlin Wall in 1989 and the demise of communism, that the West’s separation from the ignorance of the suffering still present in the world will “haunt” it and provide the impetus for a fresh interest in communism.

The idea of hauntology has been criticised by a number of philosophers including Jürgen Habermas and Richard Rorty.