The plan was Kickstarter meets MTV and NMC was launching their channel on DirecTV across America in 6 weeks and they had little to no branding developed, or content filmed. In this time they were also in meetings raising capital to get the first month of programming off the ground and were using what amounted to a Powerpoint presentation while asking for 6-7 figure buy-ins from VC’s and Angel Investors. In order to look the part of a new, on-point media company worthy of investing, they needed an overhaul and quick.
I was approached to develop the complete television experience involving brand and identity, customer communication, social media strategy, and motion graphic idents and bumbers for between shows, music videos and commercials.
The brand identity responds to the demographic of taste-makers, while taking on a colourful and edgy approach to enabled flexible adaptation across the large range of collaterals – from signage to video to print collaterals.